Join us on the Wisepreneurs podcast with Tracy Enos, a renowned LinkedIn expert, as she shares her journey from San Jose to a leading LinkedIn consultancy. Tracy offers valuable insights on leveraging LinkedIn for effective networking and business growth. Her practical strategies, from profile optimization to utilizing LinkedIn's advanced features, are a treasure trove for anyone looking to excel in digital marketing. Time Stamp 00:00:42 - Tracy Unos' Background and LinkedIn Expertise 00:01:29 - Tracy's Journey from California to Kansas City 00:02:55 - Transitioning to LinkedIn Strategy 00:04:10 - Starting a Business as a Single Mom 00:05:47 - Networking and Finding Clients on LinkedIn 00:06:45 - Tracy's First LinkedIn Client 00:08:03 - Flexibility and Passion for LinkedIn 00:09:07 - LinkedIn as a B2B Platform 00:12:09 - Advice for Starting on LinkedIn 00:14:16 - Importance of a Well-Crafted LinkedIn Profile 00:17:35 - Tracy's Approach to Building Connections 00:19:07 - LinkedIn's Social Selling Index 00:21:07 - Dealing with LinkedIn Spam and InMail 00:22:32 - The Value of LinkedIn Followers 00:24:07 - Bob Lovely's Success Story on LinkedIn 00:25:06 - Tracy's Strategy for LinkedIn Engagement 00:27:27 - LinkedIn Articles and SEO 00:29:10 - LinkedIn as a Marketing Tool 00:30:00 - The Future of LinkedIn Marketing 00:31:29 - Tracy's Approach to LinkedIn Messaging 00:34:42 - Building a Network and Starting Conversations 00:37:00 - Converting Profile Viewers into Connections 00:39:56 - Handling Sales Pitches on LinkedIn 00:41:29 - Tracy's Sales Process on LinkedIn 00:44:21 - Scaling LinkedIn Activities 00:46:03 - Getting Started on LinkedIn 00:48:41 - Quick Tips to Grow Your LinkedIn Network 00:50:18 - Accessing Second and Third-Degree Connections Services/Products Mentioned Sales Navigator: A LinkedIn tool designed for advanced prospecting and relationship building.InMail: LinkedIn's messaging feature that allows you to contact anyone on LinkedIn without a prior connection.Linked Influence: A LinkedIn course mentioned as Tracy's starting point in mastering LinkedIn.Evernote: A note-taking app mentioned in context with LinkedIn for productivity.BHuman: An AI tool used for personalizing video messages on LinkedIn.Go High Level: A marketing platform mentioned for its utility in creating landing pages and conducting multi-channel marketing campaigns.Constant Contact and MailChimp: Email marketing platforms mentioned in the context of compliance with GDPR when using LinkedIn contacts. Transcript available https://www.wisepreneurs.au/ Connect With Tracy Enos linkedin.com/in/tracyenos Get your FREE book and BONUS 30-Point Ultimate Profile Checklist: https://theultimateprofilechecklist.com/ Connect with Nigel Rawlins https://wisepreneurs.com.au/ https://www.linkedin.com/in/nigelrawlins/ Please spread the word to someone else who may find this podcast helpful and rate the podcast episode. I would appreciate your supporting the podcast and considering buying me a coffee to help with the production costs. https://www.buymeacoffee.com/wisepreneurs