In this episode of the Wisepreneurs podcast, Paula Ronan, an experienced marketing consultant based in Ireland, shares her valuable insights about her journey and the marketing landscape. We speak about her transition from corporate marketing in London to freelancing in rural Ireland, the distinct business cultures, and her experiences adapting to them. She elaborates on the importance of understanding your target market, maintaining brand values, and effectively utilising marketing strategy. Paula advises on the discipline required to work efficiently from home, continuous learning, and work-life balance. Mentioned in the Podcast Mini MBA in Marketing with Mark Ritson https://mba.marketingweek.com/marketing/ Mini MBA in Brand Management https://mba.marketingweek.com/brand-management/ Connect with Paula Ronin LinkedIn https://www.linkedin.com/in/paularonan/ Website https://ronanmarketing.ie/ Twitter https://twitter.com/paularonan Connect with Nigel Rawlins LinkedIn https://www.linkedin.com/in/nigelrawlins Website https://wisepreneurs.com.au/ Podcast Website: https://www.wisepreneurs.au/ Please help support the podcast and consider buying me a coffee. It would help me out https://www.buymeacoffee.com/wisepreneurs Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company) https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile