Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
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Description
Welcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”.  Other topics of conversation that Mary and Katharine discuss are inbound marketing, what to look for when evaluating a new role, how to orientate yourself and your team around the power center at a company, how the priorities of your team vary in a B2B vs B2C space , and how to manage a variety of categories. Connect with Katharine on LinkedIn.Join Katharine on Sharebird. 
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Questions covered in this episode:   1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:01 What are your roles in Zendesk? 5:13 Can you talk about what Zendesk is actually doing with AI? 11:30 Can you talk...
Published 06/18/24
Questions covered in this episode: 01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:48 How is your role like as a Senior...
Published 06/11/24
Published 06/11/24