“Show up, be awesome, and speak in the language of your customers” - Natala Menezes Natala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the partnership with the product team as well as add value and support. Check out Natala's AMAs on Sharebird.Connect with Natala on LinkedIn. Questions covered in this interview: What is your process for developing buyer personas for a new product launch? What are the foundational steps to develop a repeatable and scalable launch discipline? In your experience, what are some of the common product launch challenges or red flags that you see? How Product marketers can be more involved in the product development lifecycle? As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates. How to add value to a product team that isn't used to working with a PMM? In what ways do you see (or recommend) product marketers build trust with their XFN partners? How do you more effectively influence product roadmap priorities and timeline?