“The messaging framework always starts with understanding: Who is it that we’re targeting?  What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill  In this week’s episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya’s transition into product marketing, how she’s learned to be more strategic vs. tactical, and the core areas to focus on when creating impactful messaging. Priya also shares about the P.I.E model - no, not the tasty dessert, but performance, image, and execution. Tune in to hear more of her expertise and how to uplevel your messaging framework. Check out Priya's AMAs on Sharebird.Connect with Priya on LinkedIn. Questions covered in this interview: What is your overall process when developing a messaging platform from scratch? What are the biggest obstacles you typically encounter in implementing new messages for a product or service? We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product? (i.e. SurveyMonkey to Momentive rebrand) How do you measure the impact of product marketing in your company?