Questions covered in this episode:1:28 Opening Question4:51 What is PMM and your role like as a Sr. Director at Twilio?7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?9:27 Myth busters of PMM 12:39  What are some of the top methods that you have for conducting effective competitive research14:41 How do you present market and buyer insights to product before the product development stage?19:03 How do you delineate the responsibilities of market research between product marketing and user research?22:43 Are there any tools that you'd recommend for sales enablement?26:17 How do you actually measure the success of whether sales enablement's working or not?27:58 Rapid Fire  Want more insights from Vanessa? Check out her Sharebird Profile. Looking to connect? You can find Vanessa here on LinkedIn.