1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What are some of the best practices when you're implementing a price increase rollout? 20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally? 23:14  How do you make an internal business case for product marketing to own pricing? 26:38  Rapid Fire Want more insights from Jackie? Check out her Sharebird Profile. Looking to connect? You can find Jackie here on LinkedIn.