Questions covered in this episode:   1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?  15:09: How do you get your teams on board with messaging? 20:47: How do you incorporate that voice of the customer into messaging positioning? 24:33 How do you think PMM will change over the next 5 or 10 years?  25:10 How should AI play a role in product marketing?  26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing? 27:09 What do you think has been the one thing that's been most important for growing your career?  28:53 What is your favorite thing about product marketing? Want more insights from Alexandra? Check out her Sharebird Profile. Looking to connect? You can find Alexandra here on LinkedIn.