Questions covered in this episode:   0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics? 32:27 How do you think PMM will change over the next 5 or 10 years?  36:10 How should AI play a role in product marketing?  39:54 How do you achieve work life balance? 42:21 What do you think has been the one thing that's been most important for growing your career?  44:52 What is your favorite thing about product marketing? Want more insights from Ashley? Check out her Sharebird Profile. Looking to connect? You can find Ashley here on LinkedIn.