Questions covered in this episode:   1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:57 What is your role like as a VP of PMM at Pinterest? 8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there? 13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy? 16:19 On the outbound side do you have any frameworks for how to think about go to market? 19:09 How important are brand marketing skills for product marketers compared to analytical skills?  21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa? 23:46 Should product marketing decisions be data driven or more so data informed? 25:45 How do you think PMM will change over the next 5 or 10 years?  28:40 How should AI play a role in product marketing?  30:45 How do you achieve work life balance? 37:55 What do you think has been the one thing that's been most important for growing your career?  39:57 What is your favorite thing about product marketing? Want more insights from Julie? Check out her Sharebird Profile. Looking to connect? You can find Julie here on LinkedIn.