Questions covered in this episode: 01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?  04:33 What is your role at Costanoa Ventures?  07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?08:52 How was it meeting the king of Norway?11:41 Can you share more about your book, and how you came up with this?17:01 How do companies like Microsoft start with the end in mind with their strategy? 26:40 How do you think product marketing will change over the next 5, 10 years? 29:24 How should AI play a role in product marketing?  31:55 How do you achieve work/life balance?  35:28 What is the one thing that has been most important growing in your career? 36:57 What’s your favorite thing about product marketing? Want more insights from Martina? Check out her Sharebird Profile. Looking to connect? You can find Martina here on LinkedIn.