You may hear Qualtrics and think of surveys, but now they’re onto new ventures. In this episode, Liz shares what it’s been like leading global PMM for their 4 experience-focused product lines focused on experience management. A huge aspect of her role is storytelling, and it’s more than just evoking emotion- you need to back it up with business acumen too! Tune into this episode to hear how she got to where she is today and learned the key to great storytelling along the way.