On this episode of Hot Takes, we’re joined by Babba Rivera, Founder and CEO of Ceremonia, a clean hair care brand rooted in Latinx heritage. From growing up in a Chilean household in Sweden to moving to New York City for work, Babba’s relationship with the beauty industry has always been one of wanting more and better. Having always felt under-represented as a Latina woman in magazines, the beauty aisles, or in the realm of business executives, Babba knew she had the opportunity to reclaim power in her heritage for herself and future generations. And reclaim she did! Now uprooting beauty norms and entrepreneurial milestones - she’s in a small group of women who have raised over $1mm in VC funding, raising 10MM to date for Ceremonia - her Hot Take is a reminder of just how influential the beauty industry can be.  RESOURCES: Follow Babba Rivera on IG here and her beauty brand Ceremonia here To connect with Jaclyn Johnson, click here. To follow along with Create & Cultivate, click here. To check out our membership program, Insiders, designed for go-getters and game-changers like you, click here.   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. At Westin Hotels, there's amenities aimed to help you move well, eat well, and sleep well, so you can keep your well-being close, while away. Find wellness on your next stay at Westin. Visit Netsuite.com/PARTY to get your own KPI checklist This episode is Produced by Dear Media with research and creative production by Ali Alquiza. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.