Featuring Tom Proctor, Founder/CEO of NCG Did you know that tech, as important as it is, is not enough to retain customers? But the research shows that bad tech is enough to lose customers. In this Caleb Parker Show episode, Tom Proctor joins Caleb to dive into some research on what today’s office customers want. Tom shares why a frictionless user experience is important, how NCG has helped rejuvenate former Wework locations and how some CAT B Tech is being delivered earlier, as the tech backbone of an asset. About NCG NCG combines the physical and digital worlds needed to run a connected and responsive office environment. They are an end-to-end technology partner, providing the tech stack that underpins hundreds of flexible spaces across the UK and Europe. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium