A WICKED Marketing Formula - Listen - Working Girl Talk

A WICKED Marketing Formula

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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2! Today, we're discussing: WICKED vs. Gladiator II marketing strategies — what worked? And why? Instagram's new reset feature Sabrina Carpenter's Nonsense Christmas trailer Threads has seen 35 million new users in November (Axios) Black Friday ads go simple College Bowl season begins (RIP Pop-Tarts Mascot) On today's WORK BREAK: A very WICKED Recap Gladiator II Recap The Silence of the Lambs Recap Yellowstone Recap Episode Sources/Links: Box office numbers via FastCompany WICKED Collabs via Hollywood Reporter COLAssuem recap via Yahoo! Entertainment Gladiator 2's big ad buy via The New York Times Instagram reset feature news via Meta 35 million new Threads users via AXIOS

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