Jia En (JE) identifies as a UX Researcher & Strategist. She sees her role as making sense of the unknowns to provide perspectives, clarity and direction. She is mixed-methods at heart, with a fondness for qualitative and exploratory research, and has done fieldwork across 7 markets in APAC. Her roles include Design Thinking trainer and facilitator, a Strategic Planner in advertising, and an Ethnographer leading overseas pop-up studios. She has worked at DDB, Procter & Gamble, DBS, Standard Chartered Bank and is now working at Tripadvisor. She's interested in applying research for consumer tech, communities and social impact. In this episode she shares with us her experience working with global markets and how she carries out UX Research remotely.