Most people will tell you that communication is the key to success in any relationship and in fact, that’s not far from the truth if not the truth, for businesses also. Public relations and outward communication is key in acquiring customers and prospects, sustains your stakeholders with up-to-date news and can let your inner story shine. So we wonder, what can WORLDCHANGERS IN TECH DO and NOT DO in their PR strategies and, particularly, how should you behave during an unprecedented global crisis? We welcome one of  GERMANTECH’s great mentors Tilo Bonow to take the stage and guide us through why PR is Queen, especially in tech companies and times when it’s most needed.  Tilo leads one of Europes’s finest PR agencies, PIABO (customers include N26, Stripe, GitHub, Silicon Valley Bank, Shopify), and since 2009, the agency has been committed to companies that have a positive societal impact through new technologies and business models. PIABO has recently also launched a focused portfolio - its Greentech & Sustainability Practice.  SDG  8: Decent Work and Economic Growth