Ableton is a household / “studio” staple for musicians around the globe. CEO Gerhard Behles and his team have been making unique software and hardware for music creation and performance since 1999. At what point do you define yourself as a market shaker and when do you start giving back and how? This talk will showcase how Ableton made it this far and the “vibrato” they want to create for future musicians by giving back and doing good!