Our viral earthquake episode is here! Paula Sanders sits down with the founder of Cami NYC, Samantha Steen, whose journey from quirky childhood entrepreneur to fashion powerhouse is nothing short of inspiring. Sam recounts the early days of her passion for art and fashion, the leap of faith into the design world post-college, and the birth of Cami NYC, a brand that has redefined the versatility of the humble camisole. With the calm of storytelling before a storm, Sam's narrative takes a seismic shift—quite literally—as an unexpected earthquake rattles the recording, providing an unforgettable backdrop to an already compelling conversation. They dive back into the tale of Cami NYC's ascent, exploring the strategic use of influencers before they were a marketing mainstay and the pivotal role they played in the brand's success. Sam opens up about the challenges of scaling a business, the importance of surrounding oneself with a strong team, and the personal growth that comes from steering a company through the tumultuous waves of the fashion industry. From the anxiety-ridden days of COVID-19 to the sweet victories of seeing her designs on New Yorkers, Sam's story is an authentic portrayal of the highs and lows in the world of entrepreneurship. Paula and Sam discuss the delicate balance of motherhood and business, and Sam shares how her children's understanding and her team's support have been her bedrock. As they wrap up, Sam imparts wisdom for aspiring entrepreneurs, emphasizing the fulfillment that comes with building something from the ground up. For an intimate look at the intersection of creativity, business acumen, and the sheer tenacity it takes to make it in fashion, tune in to this episode of World's Your Oysta. And for those who've ever dreamed of turning a simple idea into a business idea, let Sam's journey be your inspiration. Connect with Cami NYC: Instagram: @camnyc TikTok: @caminyc_ Website: caminyc.com Visit our BLOG for more. Connect with the Podcast: Host: Paula Sanders Podcast: World’s Your Oysta YouTube: World’s Your Oysta Podcast Website & Newsletter: WYO Podcast Produced by Peoples Media Hosted on Acast. See acast.com/privacy for more information.