This month Kristina Halvorson will launch Button - Brain Traffic’s first conference dedicated to product content strategy. In this chat, we talk about Button, why UX writers should be excited about it…but also, we pick up on something Scott Kubie and I discussed: what is the future of UX writing? Kristina makes the point that UX writers shouldn’t necessarily stay UX writers forever. They need to embrace content strategy if they want to move forward in their careers.