The branding of “dream college” is a lucrative one. Many students are sold grand ideas of campus life with vast social life, student perks, world-class dorms, football teams, and the messaging that says if you wear these colors, you are somebody. This is all propelled by a very competitive academic environment, and a social pressure that students feel to be accepted and belong. In many cases, college is the price of admission for many careers. But that doesn't mean you can't approach it with eyes wide open & make the most wise decision. Selecting the right college is key to avoiding many years of compounding interest from student loans & missed opportunities. How do you navigate this pressure and make the best call? And ultimately, is college worth it? We think so, as long as you know what's needed to launch successfully in the world.