What's driving your customers? - Listen - XaaS Files

What's driving your customers?

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Leslie Stretch, CEO of Medallia is back with Kevin Dobbs talking about his customer driven roadmap. He also shares thoughts on the valuable lessons of sticking with customers through good & bad and shares what he won't do for a deal.

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Why don't we put our levers on the table?

In this final segment with Thomas Lah, executive director and executive vice president of TSIA we talk growth levers. In our conversation about his book, Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Potential we dive deep into the variety of levers, setting expectations and...

Published 02/01/23

XaaS Files

Published 02/01/23

What’s in your digital value propositions?

Thomas Lah, executive director and executive vice president at TSIA is back and he’s sharing some deep insights from his book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential” as we dive into the role of digital value propositions and product line growth being key...

Published 11/15/22