Description
In this episode of the XaaS Files Kevin continues with Zuora Founder and CEO, Tien Tzuo. They talk about building an “as-a-service” business, Tien explains why it helps to better understand what the customer is trying to do, and then shares some of Zuora’s 9 Keys to subscription success. *For more information on Tien Tzuo’s book “Subscribed” please visit https://subscribed.com
In this final segment with Thomas Lah, executive director and executive vice president of TSIA we talk growth levers. In our conversation about his book, Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Potential we dive deep into the variety of levers, setting expectations and...
Published 02/01/23
Thomas Lah, executive director and executive vice president at TSIA is back and he’s sharing some deep insights from his book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential” as we dive into the role of digital value propositions and product line growth being key...
Published 11/15/22