🎙️ Welcome to XTRAordinary! This week, we're thrilled to have the innovative Lauren Blake join us to explore the exciting world of HYDRA. We kick off the episode with a deep dive into HYDRA's mission and vision, unraveling the story behind its unique name and branding. Lauren sheds light on the crucial component NAD, its sources, and how it fits into HYDRA's wellness approach. The conversation then shifts to the challenges Lauren faced while building HYDRA and how the brand leverages social media to connect with its audience. We delve into the creative strategies behind HYDRA’s content and navigate the complexities of social media algorithms. Lauren also shares insights into effective marketing strategies and her vision for the brand's future. We discuss the anticipated timeline for seeing HYDRA on store shelves, Lauren’s favorite workouts, and her experiences with fitness. The episode also covers HYDRA’s strategic partnerships, Lauren’s views on Botox, and exciting new developments within the brand. Join us for an engaging and inspiring conversation filled with insights on wellness, branding, and the future of HYDRA! 🌟 SUBSCRIBE TO XTRAORDINARY: https://www.youtube.com/@XtraordinaryShow FOLLOW XTRAORDINARY: Instagram - https://www.instagram.com/xtraordinaryshow Twitter - https://twitter.com/xtraordshow TikTok - https://www.tiktok.com/@xtraordinaryshow FaceBook - https://www.facebook.com/xtraordinaryshow/ CHECK OUT OUR GUEST - LAUREN BLAKE Instagram: https://www.instagram.com/laurenblakeee/ HYDRA’s Instagram: https://www.instagram.com/hydrapowders/ TIMESTAMPS:  00:00 - Welcome to XTRAordinary, Lauren! 💥 1:45 - About Hydra 9:58 - Where do you get NAD? 12:08 - Hydra-dragon & the branding 17:47 - Biggest struggle in the process 23:40 - Social media story 📱 26:56 - Content creation with HYDRA 28:42 - Social Media Algorithm 30:37 - Marketing for HYDRA32:40 - Where do you take HYRDA from here? 34:25 - Timeline for Hydra to be in stores 🏪 36:36 - Lauren’s Favorite Workouts💪 39:52 - Running a Marathon 🏃‍♂️ 45:12 - Partnerships for HYDRA 46:07 - Botox 54:30 - New updates on HYDRA 👀 1:02:35 - Thank You For Being On The Show, Lauren!