This week, Ash sits down with Eric Thayne, founder of Celadora Studios and Cinema Mastery, to discuss the secrets to building a personal brand that truly resonates. From his beginnings in video production to becoming a pioneer in the creator economy, Eric’s story underscores the power of authenticity and emotional connection in a digital-first world.   Eric and Ash explore how today’s successful brands focus on genuine connection rather than algorithms, diving deep into the value of sharing both the highs and lows with your audience. Eric reveals how crafting relatable stories, built from personal experiences, can set creators apart in a crowded online space. He shares his insights on finding your unique voice and explains why being unapologetically yourself is essential for standing out and building trust.   But that’s not all. Eric introduces his strategic content framework, guiding listeners through the stages of creating engaging content, from crafting an irresistible hook to delivering insights and inviting meaningful interaction. His upcoming book, "Create Don’t Capture," expands on these ideas, encouraging creators to focus on lasting impact rather than fleeting views. Whether you're a seasoned content creator or just starting out, Eric's practical advice provides a blueprint for meaningful and sustainable brand growth.   In This Episode, You’ll Learn: - How to develop a unique personal brand by embracing authenticity. - The importance of sharing personal stories to build trust and connection. - Key strategies for crafting a compelling hook and sustaining audience engagement. - Why vulnerability is a powerful tool for creating impactful narratives. - Techniques for staying focused on genuine connections over algorithm-driven content. - Actionable steps to build a brand that resonates and lasts.   If you’re eager to elevate your content and create a brand that truly matters, this episode is packed with inspiration and tactical advice to help you forge a lasting impact in the creator economy!   Connect with Eric Thayne Linkedin: https://www.linkedin.com/in/ericthayne/ Instagram: https://www.instagram.com/ericthayne/ Website: https://www.createdontcapture.com/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak