Entrepreneurship is often portrayed as a path marked by bold decisions and transformative ideas, but the reality of building a successful business is more nuanced. For Mike Schmidt and AJ Rivera, the founders of a growing agency and the creators of Agency Coach, their entrepreneurial journey has been a mix of calculated risks, strategic partnerships, and a commitment to personal and professional growth. Their experiences not only highlight the challenges of scaling a business but also underscore the critical role of team dynamics, company culture, and the mindset needed to thrive in the competitive world of agency work.