Dayna Steele is a Rock Radio Hall of Famer who made an unexpected transition to the world of… Space retail! In this episode, Dayna shares her journey from being a radio DJ to creating TheSpaceStore.com, the first NASA e-commerce operation. Her story highlights the power of listening and embracing serendipitous moments. Listen in as Dayna recounts her unexpected journey into NASA through her marriage to a NASA pilot and, how it led to building a business around space merchandise. Along the way, she became an aerospace executive and a passionate advocate for the benefits of space technology in everyday life. Dayna illustrates how space influences our daily lives, from communication devices to medical breakthroughs, encouraging listeners to keep exploring the boundless possibilities in the business of space. In this episode, you'll discover: How Dayna transitioned from rock radio to founding TheSpaceStore.com.The role of NASA merchandise in popular culture and the business of space.Dayna's experience as an aerospace executive and her unique perspective on the space industry.Common misconceptions about space exploration and the actual benefits derived from space technologies.Dayna's outlook on the future of space exploration and why dreaming big is crucial. Quote: "When it comes to the business of space, the biggest misconception is that your tax dollars are being wasted. The reality is that even a minuscule amount of taxes dedicated to space does a tremendous amount of good." - Dayna SteeleEpisode Links: Connect with Dayna Steele on LinkedIn Follow Dayna Steele on Instagram Follow Dayna Steele on Facebook Follow Dayna Steele on X Follow Dayna Steele on Tic-Tok Find Dayna Steele on YouTube See where TheSpaceStore.com is today Listen to Dayna's interview in conversation with Astronaut Kathy Sullivan on 'Kathy Sullivan Explores...' Get more from Dayna (books, rock 'n' roll, podcasts, play...) Credits: Production by CxS Partners LTD  Executive Producer: Toby Goodman Audio & Sound Design: Lee Turner Artwork: Ryan Field Join our journey into the world of education and space: https://interastra.space