Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast. We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your why so that you know which steps make sense for your business to take when it comes to communicating about your business but also everything else. This is a business story podcast and this is part of my business story. To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca