In this episode, co-hosts Ashka Wirk, CMC and James Grieve, CMC sit down with Michael Zipursky, CEO and Co-Founder, Consulting Success®, to discuss how to build exceptional consulting practices. Many management consulting leaders possess extensive expertise in various fields but many lack the sales and marketing skills needed to start and grow their consulting businesses. Michael Zipursky has been helping entrepreneurial consultants grow profitable, predictable, and strategic consulting businesses for over 20 years. In this podcast, he reveals essential best practices for management consultants to consistently expand their businesses and attract their ideal clients. -- Key Takeaways: Here are some of the key takeaways from Episode 11: The most common challenges consultants face in growing their business The steps consultants can take to increase the likelihood of their success when starting their practice and building their existing business. The two key prerequisites that should be in place before consultants start marketing their practices How the ‘magnetic message’ can help consultants get the attention of their ideal clients How the 'scarcity mindset' can hold consultants back from growing their business How the CMC designation provides value for consultants in growing their firms Hosts: James Grieve, CMC, Ashka Wirk, BSc, MBA, CMC, ACC Guest: Michael Zipursky