On today’s episode, I’d like to talk about quality over quantity when it comes to the information you hear throughout your day. With literally millions of books published each year (traditionally, not even counting self-published), along with all the many articles that circulate around our social media channels, just how do we know we’re actually reading high-quality information and not just product-placed marketing mediocrity? Or worse, how do we know that we’re not just feeding our own confirmation bias and growing ignorant in our own little bubble? If you’re like me, you love to read information: data, case studies, new theoretical research findings, tips and tricks, and so on. But we only have so much time! Unlike the world Before Google (B.G.), the problem now is not finding an answer when researching a question, but rather sifting through the abundance of information. There’s just so much! The thing is, when it comes to making major life decisions like choosing a new career path, a new area of study, or embarking on a new hero’s journey, what we read directly and what we listen to significantly influences where we point our feet. So, how do we know if what we’re actually reading is of high quality? Here are five questions to consider whenever you dig your nose into some prose. Who is the Author? Whether you’re reading a major blog syndicate like The Huffington Post, New York Times or Elephant Journal or you’re reading someone’s personal blog, dig into the author’s background. Most of the time, all you need to do is just copy and paste the author’s name into Google. You’ll find that most writers for these platforms are like me (and perhaps you). They run their own media platform because they have a message they want to share and then guest-post on these larger sites to help grow their reach. In the old days, an author was merely credible depending on what college they graduated from. Now…not so much. A degree is only one source of establishing ethos (or credibility) and unfortunately a college degree doesn’t mean as much anymore (even if it’s Ivy League). Take a microscopic look into the reader. What did she study in school? What is her life’s work? What books do they cite in their work? Just understand that every author has an inherent bias due to his own background. Where is the Source of The Information? Just like we shouldn’t trust a commercial that boasts some new research study that proves this new magical healing pill (because the study was very likely funded by the same company that sells the pill), we shouldn’t trust any advice we read without looking deeper into the source of information. In academia, the most credible of sources are peer-reviewed articles: articles that have been written by professionals in a field then critiqued and revised by other professionals in the field. Unfortunately, these are often very dry articles that are no more fun to read than watching paint dry. Traditionally in academia, the lowest credible source is a subjective opinion like what would be found in a personal blog. These, however, are often the most enjoyable to read because they have as much flair as Barbra Streisand on Broadway. This is where it comes down to purpose. What are you reading for? If it’s for an academic article, then stick to peer-reviewed articles. If it’s for personal growth or entertainment, then most often a blog with a unique voice will stand out. Is This Long Form or Short Form Content? Trust me, I understand the limits we have on our time. Most people are only able to read a few articles a day or listen to a short podcast episode on a morning run. Reading a book or listening to an entire audiobook can be daunting. Understand though that a 750 word blog post or one podcast episode will rarely dive as deep as a full-length work. Sure, you