Does social media feel like a necessary evil when it comes to marketing your business?  Ever feel like you should  be on Instagram too, but can't bear to add one more thing on your to-do list?  Maybe you're on Instagram, but you're still wondering what the point is because it's not actually converting to clients and dollars...In this episode, Ruthie Sterrett, a totally brilliant Marketing Strategist dives deep into all things Instagram.   We talk about whether your business really needs to be Insta-famous and Ruthie shares the magic of her "nine-grid layout," which turns your Instagram profile into a mini-website that wows your audience.  Ruthie's approach to Instagram is not just about scroll-stopping, but also relationship-building. Yes, you heard that right - nurturing your audience and converting them into loyal customers without feeling like a sleazy salesperson. Episode Highlights: (03:50)  Why social media alone is not a marketing strategy! (10:33) Is it necessary for your business to have a presence on Instagram? (19:30) Utilizing the nine-grid layout to create a mini website for your business on Instagram. (27:28) Ruthie's top tips for creating content on Instagram that nurtures, converts, or achieves both goals? -- To connect with Ruthie and learn more about The Consistency Corner: Website: https://www.theconsistencycorner.com/club Instagram: https://www.instagram.com/theconsistencycorner -- To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/