Launching a business or a new product can seem overwhelming - you've gotta hunt down those perfect customers, hit 'em with irresistible messaging at just the right moment, and then do it all over again (and again, and again, and... you get it, right?). But wait, how do you even plan a launch? What's the secret sauce to unveiling your new product or service to the world? And what do you do when your big launch is more "flop" than "pop"? In this episode, I chat with Katie Collins, Business Strategist about "Your Relationship With Launches." We debate if launches are even neccesarry and discuss how to craft the best launch strategy for YOU.  Katie also shares the secrets of how to bounce back from those "oopsie" moments! With a little expert guidance and a dash of strategy, the journey of launching can be just as satisfying as reaching the destination. -- To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/ -- Episode Highlights: (07:05) What is a "launch" and why are they important? (16:07) Top reasons entrepreneurs avoid or struggle with launches. (24:15) What strategies are most helpful to persevere through a "failed" launch? (39:35) To achieve success in your business, it's essential to stretch yourself much further than your current efforts! -- Grab your free copy of The Launch Squad's "Demystifying the Lucrative Launch Game Plan" here: https://thelaunchsquadlab.com/lucrative-launch-lead/ Website: https://coachkatiecollins.com/ Instagram: https://www.instagram.com/coachkatiecollins/ Facebook: https://www.facebook.com/CoachKatieCollins/ LinkedIn: https://www.linkedin.com/in/katie-collins-b196632/ The Launch Squad: https://thelaunchsquadlab.com/ Katie’s YouTube: https://www.youtube.com/@coachkatiecollins The Launch Squad YouTube: https://www.youtube.com/@thelaunchsquad863