There's a common misconception that business must always be serious.  Our natural instinct when starting or scaling a business is usually to tunnel in, drill down and get shit done.  However, Feminist Business and Marketing Coach, has a different idea. After many years running a successful business and experiencing many facets of the coaching industry and entreprenuership in general, Amy discovered the unexpected secret to success – PLAY! In this episode, we dive deep into how embracing fun, play, and a dash of rebellion can supercharge your productivity and skyrocket your success. Discover how Amy's unique approach challenges the conventional wisdom and brings out the best in heart-centered, money-making entrepreneurs. -- To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/ -- Episode Highlights: (03:18) Many have adopted the "work hard, play hard" mentality, but it's fundamentally flawed. (19:15) In what ways has allowing more play influenced changes in the business world? (29:15) People often avoid incorporating play in their lives and businesses due to societal expectations and a common misconception about play conflicting with productivity and success. (43:43) Strategies to maintain a sense of joy even when facing tough business challenges. -- To connect with Amy Latta: Website: https://www.amylatta.com/ Instagram: https://www.instagram.com/IAmAmyLatta LinkedIn: https://www.linkedin.com/in/amyelatta/