Business owners know digital marketing is vital for their businesses, but figuring out how to use it well can be challenging!  In this episode, Samantha Smith, a Content Marketing Strategist, shares valuable tips on increasing Instagram engagement.  Samantha makes Instagram marketing easier to understand so business owners can make the most of it and see real benefits! --  Register for the next Powerful Women Rising Virtual Speed Networking Event! https://www.eventbrite.com/o/powerful-women-rising-llc-68529722443  To learn more about joining the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc  -- Episode Highlights: (03:36) What is Instagram engagement, and why is it a crucial business metric? (07:31) Metrics or data points that suggest whether your Instagram strategy is successful or not. (12:28) Reasons to focus on organic growth vs. buying followers. (21:29) What is shadow banning, and why has it become a concern for Instagram users?  -- Listen to Episode #44 - "How to Grow Your Business With Instagram" with Ruthie Sterrett. https://www.buzzsprout.com/2139824/14204367 -- To connect with Samantha Smith! Website: https://samanthasmithcreative.com/ LinkedIn: https://www.linkedin.com/in/samanthasmithcreative/ Instagram: https://www.instagram.com/samanthasmithcreative/ Facebook: https://www.facebook.com/samanthasmithcreative