Are you chasing likes, comments, and views? In this episode, I make the argument of why doing this is actually killing your content, and it’s one of the biggest reasons why you’re not successful on social media! Your goal with your content in 2024 should NOT be to go viral, and today I reveal what you need to be doing instead. I also share the results that we’re seeing with our own content strategy! On January 25th I’m hosting a free workshop titled The 3 Steps to Consistent $8k Months In Your Business This Year, and in it I’ll be giving you the solution to the 3 problems I talk about in this episode. You can get all the details and grab your spot now at this link!  Listen to Learn 3:22 - How social media is currently in a recession and the shifts brands are making that we need to be paying attention to  7:53 - Why it’s important to realize that chasing virality isn’t an actual strategy, plus what happens when you trade your authenticity for the opinion of others  10:09 - A special ask for you regarding how you can support this podcast and its message 12:01 - What a effective content strategy looks like and the biggest piece that I see missing when it comes to this  16:17 - Why niching is such an important piece of an effective content strategy 20:06 - Some of the things that we are doing right now in our content strategy and the results we are getting with it    Save your seat for our upcoming free workshop, The 3 Steps to Consistent $8k Months In Your Business This Year!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel