Building a successful business requires hard work and dedication, but the returns can be far greater than traditional investments like the stock market. It's 20 years of work for an overnight success. As more of us are looking to add 'entrepreneur' to our resumes, we wanted to talk to some women who've dreamed and made successful businesses. As fellow hustlers, we want to learn from the challenges they faced and the lessons they have taken away. Today we chat with the incredibly impressive Natassia Nicolao about her journey building Conserving Beauty. From creating samples in a lab to landing a Mecca contract and having Elle Macpherson join her board, Natassia's dedication and commitment to her values has led to a successful and eco-friendly business. We hear about the lessons she learned - including perseverance, hiring for your weaknesses, and building a strong brand identity - loyal to your ethics and impact. Check out Natassia and Conserving Beauty here. Recommendations Book: Shoe Dog by Phil Knight & Barefoot Investor by Scott Pape. TikTok: Earthrise.studio Keep track of Sophie and Maddy between the episodes on Instagram, or on TikTok, and come and be part of the conversation on Facebook with our You’re In Good Company Discussion Group. Got a question or a topic suggestion? Email us here.  Looking for an investing book gift for a loved one this christmas? Order ‘Get Started Investing’, written by Equity Mates Alec and Bryce. Available on Booktopia and Amazon now! Stay engaged with the Equity Mates community by joining our forum.  ***** In the spirit of reconciliation, Equity Mates Media and the hosts of You’re In Good Company acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today.  ***** You’re In Good Company is a product of Equity Mates Media.  This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives.  Before acting on general advice, you should consider if it is relevant to your needs and read the relevant Product Disclosure Statement. And if you are unsure, please speak to a financial professional.  Equity Mates Media operates under Australian Financial Services Licence 540697. You’re In Good Company is part of the Acast Creator Network. Hosted on Acast. See acast.com/privacy for more information.