Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs, and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on social media.) In this episode, Giselle discusses all things social media marketing, creating branding on social media, and how to utilize these tools to advance your brand and create success online. Giselle brings her expertise to the eCommerce space and how to take these strategies and scale your online business