Chris Brogan is an executive-level strategist and CEO advisor. Working with companies in the 100M+ revenue range. Scouting M&A in B2B enterprise SaaS. He is also president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services.  Chris is a sought-after keynote speaker and showrunner of The Backpack Show. He is the  New York Times bestselling author of nine books and counting. He’s working on his tenth: The Backpack. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. In this episode, Chris gives his insight on all things eCommerce. We discuss the importance of building brand rapport from day one, his favorite social media platform (Spoiler: Its email), ways to create returning customers, and so much more. You won't want to miss this episode!