We hear a lot about how people start up companies but what about winding them down? After 15 years, media entrepreneur and "influencer" Grace Bonney has decided to close her lifestyle blog Design*Sponge. In this episode, Grace explains why she decided not to sell her business and has no plans beyond the farewell party...other than rethinking her relationship to the web. Plus, Manoush and Jen debate whether being a woman online means having to "perform" vulnerability and wonder if men also use entrepreneurship as a way to carve out their identity. **Season 4 of ZigZag is about examining the current culture of business and work, figuring out what needs to change, and experimenting with new ways to do it. ** Sign up for our newsletter and subscribe to the podcast for free on Apple Podcasts, Google Podcasts, RadioPublic, Stitcher, Overcast, Spotify, or Breaker. CREDITS: Matt Boynton, Audio Engineer and Sound Designer David Herman, Composer Maria Wurttele, Production Coordinator