In this episode, we sit down with Charl Bassil, Chief Brand Officer at the BBC, who shares his approach to brand stewardship and long-term growth. Charl emphasizes the importance of marketers adopting a 'farmer' mindset—cultivating assets for sustained value, rather than chasing quick wins like 'hunters.' He discusses the balance between risk and opportunity in marketing, and strategies for increasing organizational buy-in. A key highlight is his insight on building community through branding, ensuring people feel a sense of belonging. This discussion is a must-listen for anyone focused on nurturing authentic, enduring brands in highly competitive environments!