Scratch: CMO Interviews
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In this episode, we sit down with Charl Bassil, Chief Brand Officer at the BBC, who shares his approach to brand stewardship and long-term growth. Charl emphasizes the importance of marketers adopting a 'farmer' mindset—cultivating assets for sustained value, rather than chasing quick wins like...
Published 11/13/24
We sit down with Michael Katz, CEO of mParticle in this episode to explore the future of customer data management. Michael shares how the shift from integration to intelligence is reshaping marketing, highlighting, 1 - the critical importance of building a strong first-party data foundation in...
Published 10/23/24
In this episode, we chat with Ben Amanna, CEO of Boxraw, a leading boxing apparel and equipment brand, that was featured in Creed 3. Ben shares how he's building an authentic lifestyle brand around boxing, with a vision to make Boxraw “the reason why the world got into boxing.” He discusses 1 -...
Published 10/09/24