Do you agree with the saying “Sell people what they want.”? Give people what they need. Jimmy welcomes the first guest of the Digital Prospecting Podcast, Cole Taylor. Together, they discuss Cole’s experiences working with Leadballer. Cole also shares the biggest things that set him apart from business owners. They also debunk why people are not playing the number’s game. Highlights What’s the starting line for Cole Taylor? - 1:24 Experience working with Leadballer. - 1:55 Working people who say yes to anyone who gives them money. - 4:23 Where Cole is prior to working with Jimmy and what changed. - 5:32 Breaking down what works. - 9:07 Figuring out how to speak with people: What will convert best and what do they want to hear? - 10:15 Two biggest things that set Cole apart. - 12:21 Speaking through the pain of the prospect. - 15:04 Why aren't all people playing the number’s game? 16:15 Knowing what are the things to say. - 17:31 Sometimes, the vehicle to solve that problem is irrelevant. - 19:33 What Cole has to say to people who would like to work with Leadballer, but are still on the fence. - 21:27 Best ways to get in touch with Cole. - 23:14 Episode Resources Connect with Jimmy Coleman https://www.facebook.com/LeadBallers https://www.leadballer.com/?fbclid=IwAR3hYoOKjHaJNYsTbPU-1bE61Qtgpv7yudV1R1FKKi7-RUwdbiyYXf4OVNE https://www.linkedin.com/in/jimmy-grow-give/ Connect with Cole Taylor [email protected] https://www.facebook.com/coletaylorfitness/ https://www.linkedin.com/in/coledavidtaylor