Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..." Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules