Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching. We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...” Enjoy! Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/