The Firms of Endearment
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Description
This episode expands the scope of the narrative from one company to many using the story of a research study known as “The Firms of Endearment” that found that the same pro-social business outlined in the last episode helped a group of companies to earn “love” in the marketplace and outperform the S&P 500 by 1400% over the 15 years from 1998 to 2013.
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