Get our free Account Research toolkit FOUR ACTIONABLE TAKEAWAYS Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest. Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights. Match Test Demo: Customize demos by using the prospect’s own data to show how your product works with their top accounts, making the experience more relevant. Real-World Business Case: Use the results from the match test to build a realistic business case, avoiding inflated ROI figures and focusing on actual outcomes. PATH TO PRESIDENT’S CLUB Enterprise Account Executive @ Terminus Account Executive, Mid-Market @ Yext Senior AE, Partner @ Yext Business Development Account Manager @ Worldwide Express RESOURCES DISCUSSED Join our weekly newsletter Things you can steal