Today on 420 Cloud our host Alex Mardikian is joined by a Harvard MBA, former McKinsey consultant, and serial entrepreneur. He is the founder of BDS Analytics Roy Bingham. Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research – and consumer behavior – drive everything from new product development to inventory and branding decisions. Among his prior businesses, Bingham had been both an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later an expert user of their data as a senior marketing executive in natural products. He has hosted conferences such as The NBJ Summit, spoken at hundreds of events, appeared on national TV, authored many articles and been a partner in Nutrition Business Journal – the leading business news service for the natural product Industry.