Today on 420 Cloud our host Alex Mardikian is joined by Jesce Horton, the Co-founder & Board Chairman of the Minority Cannabis Business Association. The MCBA has members in over 35 states, including the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. Before entering the industry, Jesce worked nearly seven years at Siemens USA holding positions in various roles including sales, finance, field service engineering and global strategy. Jesce is the owner of Panacea Valley Gardens, a cultivation center and boutique edibles line serving cannabis patients in Portland, OR. He is also the cofounder of the Minority Cannabis Business Association, a non-profit organization focused on increasing diversity in the cannabis industry through educational programs on economic empowerment, social justice and patient awareness.