A hundred years ago one Brazilian man owned so many coffee trees he could fill every inch of a European country with them. But why does Brazil grow so much? And who is drinking these lakes of caffeine? In this third episode of A History of Coffee, Jonathan and James explore how industrialisation dramatically and permanently strips away Brazil’s forests, and why coffee becomes a part of the American dream. A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’. Stay tuned for the upcoming Instagram live session where we unpack how the British produced coffee in Sri Lanka, and why so many Indians die. Visit Jonathan’s Instagram (https://bit.ly/37eMS3F) and Twitter (https://bit.ly/3jNr9ou) & James’ Filter Stories Instagram (https://bit.ly/2Mlkk0O) and Twitter (https://bit.ly/3baTsJk) Help other people find the show by leaving a review on... Apple Podcasts: http://apple.co/3jY42aJ Castbox: http://bit.ly/38sXdcH Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU Listen to other coffee documentaries on James’ Filter Stories podcast: https://bit.ly/3ajoT5e Coffee and brewing equipment featured in this episode: Marcelo Carvalho Ferraz, Boa Vista, Dom Viçoso. Roasted by Supremo (Germany): http://bit.ly/37UW79u Comandante hand grinder: http://bit.ly/3qmTSCN Sage electric grinder: http://bit.ly/2Zf3NyC