On this episode of the New American Town podcast, we're joined by Michelle Duffy, Senior Marketing Director at Life Time, who shares about Life Time's impressive ecosystem. Listen to the conversation on how The Big Sugar Classic came to be, the Life Time Grand Prix, and the world champions that are attracted to race Bentonville.Whether you're a cycling enthusiast, a Bentonville resident, or a tourism professional, this episode offers invaluable insights into the intersection of sports, c...